Project summary

To modernize the U.S. Account summary page for more efficient use of space, to function more like a dashboard, with room for future value-add, cross-sell opportunities to help BMO stand out amongst Mud is a new ceramic studio and creative event space in Northern California that aims to encourage everyone to toss the pretense of perfection and celebrate the beauty of the handmade - the perfectly imperfect.

They wanted a brand identity that communicated their message and felt approachable yet sophisticated. I started with creating a bunch of organic shapes and color arrangements to showcase the perfectly imperfect and unique, then developed that into a visual language that is clean and modern, keeping it somewhat refined despite its organic nature so creatives and customers alike can expect an elevated experience even while getting their hands dirty.

The entire design is original and my own, from the branding, illustration, logo, copy and tone of voice, to web design, merch, etc. I did not take the original photography but selected the photos and applied my own treatments to them.