Project summary

Mulesoft is the leading name in API integration. They are number one in their space and were recently acquired by Salesforce, definitely one to keep an eye on! Mulesoft asked me to create a LinkedIn ad and subsequent landing page that would engage their users to download their whitepaper: 4 Steps to Create a Data Driven Business.

Using their existing brand colors and typefaces I went for a confident and impactful design leveraging principles like Contrast, Hierarchy and Balance with Tension.
Since Mulesoft is groundbreaking in what they do I felt their marketing should convey confidence and be modern and sophisticated. There are elements of this design that could be animated as well. See below to track my process from competitor benchmarking to final design.

*test project